Our Work·Project·South Melbourne, VIC

Melbourne’s home of live poker

PlayLive Melbourne

A whole poker room on one platform: live tournament data, results, a merch shop and the dashboard that runs all three.

Visit Live Site ↗← Back to Work

Before / After

The room was always the draw. Now the site shows it.

PlayLive already had the venue, the photography and a live tournament feed. The rebuild put all three on pages Google can read. Drag to compare.

The new PlayLive Melbourne homepage: tonight's featured event over live footage of the room
The previous PlayLive Melbourne homepage: "Play Smart. Play Hard. PlayLive." over seven day-of-the-week cards
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Seven nights, seven photographs: the week at a glance. Now tonight's card, the winners and the series sit under it.

What We Built

Six things, one platform.

Live CasinoWare Sync

Clocks, blinds, entries and prize pools, straight off the desk.

A Page Per Tournament

Every event linkable and indexable, with nobody retyping it.

Results That Stay

Last night's winners published, and the champions wall kept.

Merch Shop + Stripe

Sizes, stock and card checkout, delivered or picked up at the desk.

One Post, Both Feeds

Write once, preview in both, schedule to Facebook and Instagram.

A Desk-Side Dashboard

Thirteen panels. The room runs the site without a developer.

Inside the Build

Screens from the shipped site.

Tonight's board, straight off the tournament desk.
Tonight's board, straight off the tournament desk.
Every event, every night, a week ahead.
Every event, every night, a week ahead.
A page per tournament, with its own live CasinoWare clock.
A page per tournament, with its own live CasinoWare clock.
Level structure and payouts on the same page.
Level structure and payouts on the same page.
Every player who made the money.
Every player who made the money.
The season's series, card by card.
The season's series, card by card.
Final tables, bad beats and the walk to the desk.
Final tables, bad beats and the walk to the desk.
Caps, tees and hoodies, paid for online.
Caps, tees and hoodies, paid for online.
Stock per size, delivered or collected.
Stock per size, delivered or collected.
The room itself, full width and uncropped.
The room itself, full width and uncropped.

Behind the Login

PlayLive runs the whole thing themselves.

One dashboard for the schedule, results, shop and the composer that posts to both social feeds.

1,587 tournaments in, refreshed on a ten-minute cycle.
1,587 tournaments in, refreshed on a ten-minute cycle.
Tonight's four events, edited from the desk.
Tonight's four events, edited from the desk.
The full week: add, duplicate or restage any of the twenty-eight.
The full week: add, duplicate or restage any of the twenty-eight.
What the homepage bills, night by night.
What the homepage bills, night by night.
Winners arrive off the feed; staff add the winner's photo.
Winners arrive off the feed; staff add the winner's photo.
Ten winners on the homepage rail, in the order it shows them.
Ten winners on the homepage rail, in the order it shows them.
The champions wall. Drop a portrait to replace one.
The champions wall. Drop a portrait to replace one.
The season board, published or rested on one switch.
The season board, published or rested on one switch.
Nine products, stock per size, live from the products table.
Nine products, stock per size, live from the products table.
Write once, schedule to Facebook and Instagram from one screen.
Write once, schedule to Facebook and Instagram from one screen.

Built for the Phone

Reads as well at 375 pixels.

Most players check tonight’s card on a phone, on the way in.

  • ✓Every page server-rendered, so Google reads the schedule
  • ✓CasinoWare feed received by an edge function, cycled every ten minutes
  • ✓A page per tournament: clock, blinds, structure and payouts
  • ✓Stripe checkout with Apple Pay, delivered or collected at the desk
  • ✓Facebook and Instagram published from a single composer
  • ✓Redirects carrying every old URL, Google sitelinks included
  • ✓Self-hosted type and fully custom code
PlayLive Melbourne mobile homepage
PlayLive Melbourne mobile tonight board

Hospitality Websites

Hospitality website design, built around what’s on tonight.

A venue website answers one question before any other: what is on, and when. Get that wrong and the room answers it by phone all week, or leaves it to a social platform that decides who sees the post.

PlayLive Melbourne runs tournaments seven nights a week, so their site reads CasinoWare (the tournament software at their own desk) and publishes the schedule, the results and the season board on its own pages. The same hospitality website design works for a pub calendar, a live-music room or a members’ club.

Running a venue? We’ll design your homepage free. No obligation.

Contact Us

Hospitality website questions

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