Our Work·Project·Melbourne, VIC

Built for the part number

Elusive Racing

One custom store for Melbourne’s Honda performance specialists: retail shop, wholesale portal and workshop booking.

Client
Elusive Racing
Location
Clayton South, VIC
Scope
eCommerce, wholesale, workshop booking, admin
Built with
React, Node, WooCommerce, Meilisearch

The project

Elusive Racing sells Honda performance parts and runs a workshop in Clayton South. We built one store for both: 4,600 parts you can search by car, a trade channel with its own pricing, and service booking beside the parts.

  • Retail and wholesale in one store
  • Search by part number, brand or car
  • Workshop services beside the parts they fit

Homepage

A parts counter that starts with your car.

Pick a make, model and sub-model, and the shop only shows parts that fit.

The Elusive Racing homepage from the hero down: services, categories, featured products and brands
The Elusive Racing homepage, Honda Performance Specialists, on a desktop screen
Elusive Racing shop page: 4,605 products with search and filters
The Elusive Racing homepage and a product page on two phones

Counted from the live store and its code.

4,600+
Products in the shop
116
Brands stocked
14
Workshop services
5
Wholesale price tiers

Before / After

The parts were always there. Now the workshop is too.

Elusive already had the range, the vehicle finder and a loyal Honda crowd. The rebuild put the workshop right beside the shop. Drag to compare.

The new Elusive Racing homepage: "Honda Performance Specialists" beside a vehicle parts finder
The previous Elusive Racing homepage: a driver in a race seat above a grid of part categories
⟺

Page by page

Every page does one job.

01 Shop

Search that knows the part number.

Meilisearch forgives typos and filters by brand, category, stock, price and vehicle. It resyncs every hour and whenever stock changes.

Products
4,600+
Categories
160
Filters
Brand, category, stock, price, fitment
Elusive Racing shop page: 4,605 products with search, availability, category, brand and price filters

02 Product page

Everything a buyer checks before ordering.

SKU, live stock, variants, fitment tags and add-on kits on one page, with freight quoted from the part’s real dimensions.

Variants
Each switches its own SKU and price
Stock
Live, with a backorder flow
Freight
Quoted at checkout
Elusive Racing product page for a K-Series turbo manifold: SKU, price, stock and fitment tags

03 Workshop

The workshop sits beside the shop.

Fourteen services, each with its own page, and a booking flow that opens once the customer agrees to the workshop terms.

Services
14, maintenance to dyno tuning
Booking
MechanicDesk, behind a terms check
Elusive Racing services page: Built, serviced and tuned in house
Elusive Racing booking page: the workshop terms customers agree to before booking

The rest of the site

Built to the same standard.

About, brands, contact, trade sign-up, search and returns, all part of the same build.

The Elusive Racing about page from the hero down: their story, timeline, why Elusive and the workshop
About
Elusive Racing tuning service page with Book This Service and call buttons
Tuning service
Elusive Racing brands page: a searchable grid of 116 brand logos
Brands
Elusive Racing contact page: an enquiry form beside the workshop address and hours
Contact
Elusive Racing wholesale registration form for trade accounts
Trade sign-up
Elusive Racing returns and warranty policy with a section index
Returns and warranty

Mobile

Built for the phone in the garage.

Shop, services, product pages and booking, each checked end to end at phone widths.

Elusive Racing on phones: the shop, services page, a product page and booking

Under the hood

The work you don’t see.

AI parts assistant

Answers parts questions using live search results and the customer’s car.

Search that stays current

Reindexes hourly and on every signed WooCommerce webhook.

Priced on the server

Every basket is recalculated before payment, so a forged total fails.

Six ways to pay

Card, Apple Pay and Google Pay through Stripe, plus PayPal, Afterpay and bank transfer.

Old links still land

5,300 of the old site’s 5,306 URLs redirect to their new page.

Trade accounts

Five tiers from 5% to 25% off. Staff approve every applicant.

The staff dashboard that runs the business.

Products, orders, trade accounts and the promo banner, all in one custom admin.

Products, stock and status on one screen.
Products, stock and status on one screen.
Brand, SKU, fitment and pricing in one form.
Brand, SKU, fitment and pricing in one form.
Status, tracking and notes in one drawer.
Status, tracking and notes in one drawer.
A dark mode for late nights in the shop.
A dark mode for late nights in the shop.

Design system

Their type, their red.

Montserrat

Headings, ExtraBold

Open Sans

Body copy, Regular

  • Race Red#c93333
  • Black#111111
  • Charcoal#1c1c1c
  • Grey#6b6b6b
  • Paper#f7f7f7

Art direction

Shot in their own workshop.

Every photo on the site is Elusive’s: the shop floor, the hoists, the dyno and the track.

The Elusive Racing shop floor in Clayton South
A Civic Type R on the Elusive Racing dyno
A driver strapped into the Elusive Racing Civic at the track
A Honda S2000 on the hoist in the workshop
The Elusive Racing Civic outside the Advan shed at Hi-Tec Nationals

Mechanic & Workshop Websites

Mechanic website design that fills the calendar.

A workshop website has two jobs: show the work you specialise in, and take the booking while the phone is still in the customer’s hand.

Elusive Racing needed more: retail and wholesale parts run through the same site, with an admin dashboard behind it. We built every surface in custom code, and the same base fits any mechanic, performance workshop or detailer in Australia.

After a workshop website like this? The homepage design is free. No obligation.

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