01 Shop
Ten bouquets in two sizes.
Single-tone medium posies and larger mixed bouquets sit in their own groups, each with its photo, name and price.
- Bouquets
- 10
- Sizes
- Medium $60, large $110
- Photos
- Every bouquet shot in hand
Forever flowers, sold online
Soft Florals
An online shop for a Melbourne studio that twists flowers by hand from pipe cleaners, with Stripe checkout and delivery Australia-wide.
The project
Soft Florals is a small Melbourne studio where every bouquet is twisted by hand, petal by petal, from pipe cleaners. We built their shop: ten bouquets, a cart that remembers, and a Stripe checkout that posts anywhere in Australia.
- A page for every bouquet
- Stripe checkout with coupons and express post
- Enquiries for weddings, birthdays and corporate work
Homepage
A homepage that leads with the flowers.
The collection sits one scroll below the hero, with Add to cart under every bouquet.
Counted from the shop’s catalogue and checkout settings.
- 10
- Bouquets in the shop
- 2
- Sizes, $60 and $110
- 4
- Event types taken on
- $150
- Free shipping from
Page by page
Every page does one job.
02 Product page
Each bouquet tells its own story.
Photo, description, price and quantity up top, with shipping, care and custom-order answers folded underneath.
- Panels
- Shipping, care, custom orders
- Save
- Keeps a bouquet for later
03 Checkout
Paid for on one page.
Delivery details, standard or express post, a coupon field and a Stripe payment form, with the total checked on the server.
- Delivery
- Standard $12, express $15
- Free post
- On orders over $150
- Payment
- Stripe
The rest of the site
Built to the same standard.
About, contact, the cart and more bouquet pages, all part of the same build.
Mobile
Made for buying on a phone.
Shop, product pages, contact and the studio story, each checked end to end at phone widths.
Under the hood
The work you don’t see.
Priced on the server
The browser sends only bouquet and quantity. The server works out what to charge.
Stripe payments
Stripe’s payment form, which shows the payment methods switched on in the account.
An email for every order
A signed Stripe webhook emails each paid order to the studio, and retries if it fails.
Coupons with end dates
Percent, dollar and free-shipping codes, checked on the server and expired on a set day.
Every page prerendered
Each bouquet ships as finished HTML, so search engines read it without running scripts.
A cart that remembers
The cart, saved bouquets and recently viewed pieces survive a closed tab.
Design system
Their type, their pinks.
Bodoni Moda
Headings, Medium
Inter
Body copy, Regular
- Pressed Ink#1A1A1A
- Dusty Rose#D67F8C
- Petal Pink#F9DEE5
- Petal Wash#FDF1F4
- Paper Cream#FAF7F4
Art direction
Shot in the hand that made them.
Every bouquet on the site is photographed in hand, and the studio shots come from the kitchen table where they’re made.
Florist Websites
Florist website design that turns browsing into orders.
A florist website sells with photography: the arrangement someone saved on Instagram, on a product page with a price and an add-to-cart. Delivery details, occasions and care instructions close the sale.
Soft Florals’ forever-flower arrangements deserved a storefront that matched them, so we built the whole shop in custom code: product pages, cart and checkout. The same florist website design fits fresh flowers, dried studios and wedding florists.
Ready for a florist website that sells? The homepage design is free. No obligation.
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