Boutique eCommerce
Soft Florals
An editorial storefront for Melbourne's handmade forever-flower studio — full shop, product pages, and events in one mobile-first build.
What We Built
Every surface, considered.
Editorial Storefront
Soft serif type, pastel palette, generous white space — gallery, not Shopify.
Shop & Product Pages
Medium and large tiers, each bouquet with its own page, story, and price.
Slide-Out Cart
Add from any page; a drawer tracks a live subtotal through to checkout.
Events & Custom Orders
Weddings, proposals, corporate — enquiries routed straight to the studio inbox.
Care Guide & FAQ
A four-step care panel and an FAQ that pre-empt the buyer’s questions.
Fast & Mobile-First
Production code, no page-builder bloat — verified at phone widths.
Inside the Build
Screens from the shipped site.
Built for the Phone
Looks gorgeous at 375 pixels.
Designed mobile-first; the desktop layout is composed around it.
- ✓Soft, editorial art direction tuned to a boutique, gift-lifestyle audience
- ✓Production-grade custom code — no page-builder bloat, no template skin
- ✓Two-tier shop with a dedicated page, story, and price per bouquet
- ✓Slide-out cart with a live subtotal, persisted across pages
- ✓Events and custom-order enquiries routed to the studio inbox
- ✓Mobile-first layouts verified at 375px, SEO and Open Graph baked in
Florist Websites
Florist website design that turns browsing into orders.
A florist website sells with photography: the arrangement someone saved on Instagram, on a product page with a price and an add-to-cart. Delivery details, occasions and care instructions close the sale.
Soft Florals’ forever-flower arrangements deserved a storefront that matched them, so we built the whole shop in custom code — product pages, cart, checkout. The same florist website design fits fresh flowers, dried studios and wedding florists.
Ready for a florist website that sells? The homepage design is free — no obligation.
Contact Us
