How Do You Add a 360° Virtual Tour to Your Website?
Host the tour on a platform like Kuula or Matterport, then embed its link in your page — on most websites that's an afternoon, not a rebuild. Ausflex Caravans' model pages work exactly this way: two Kuula 360° virtual tours, embedded where buyers compare vans, swapped by pasting a new link.
The four steps
- 1
Shoot it
A consumer 360° camera does the job for most spaces, or a local operator shoots and stitches it for you. For product interiors — a caravan, a fitted van, a display home — one good position per room beats ten mediocre ones.
- 2
Host it on Kuula or Matterport
Upload the capture and the platform handles the hard parts: the viewer, the navigation hotspots, the streaming. You don't build any of that — you rent it by hosting the tour there.
- 3
Embed it in your page
The platform gives you an embed link and your page frames it. This works on a custom-coded site and on Wix or Squarespace embed blocks alike — the tour plays inside your page, not on someone else's.
- 4
Make it swappable
The step most sites skip. Ausflex's content manager takes a pasted embed link, so when a new van is shot, staff swap the tour themselves — no developer, no invoice, no waiting.
Kuula or Matterport?
| Kuula | Matterport | |
|---|---|---|
| Best for | 360° photo tours — light, quick, affordable | 3D scans with the "dollhouse" view |
| Capturing | Any 360° camera | Their app and supported cameras |
| Embedding | Paste the embed link | Paste the embed link |
| Pricing | Free tier, paid plans — see kuula.co | Subscription plans — see matterport.com |
Why it sells (and not just caravans)
A buyer who has stood inside the van shortlists the van. That's the whole trick: a 360° virtual tour turns "looks nice in photos" into "I've been in it", weeks before anyone visits a yard. The same logic carries to display homes, venues hosting functions, showrooms and holiday rentals — anywhere the product is a space, letting people stand in it early moves them further down the funnel than another gallery ever will.
The performance catch
A tour embed is heavy — a full viewer application inside your page. Load it eagerly and it can outweigh everything else you built. The fix is to lazy-load: the page shows a preview image, and the viewer only loads when someone scrolls to it or taps it. Ausflex's tours load on their own page for exactly this reason — the model pages stay fast, and the tour gets the whole screen when it's asked for.
Where to next
- Ausflex Caravans — two Kuula tours on a 15-page rebuild
Model pages, floor plans and 360° virtual tours the factory swaps itself.
- Sahara Caravans — the manufacturer treatment tours slot into
A brand-led site for an Australian-made range, sold nationally.
Get the pages worth embedding into
A tour is only as good as the model page around it — specs, floor plans, galleries and an enquiry path. That's the part we build, tours included.