How Do You Add a 360° Virtual Tour to Your Website?

Host the tour on a platform like Kuula or Matterport, then embed it in your page. On most websites it's an afternoon's work, and swapping a tour later means pasting a new link.

The four steps

  1. 1

    Shoot it

    A consumer 360° camera does the job for most spaces, or a local operator shoots and stitches it for you. For product interiors (a caravan, a fitted van, a display home), one good position per room beats ten mediocre ones.

  2. 2

    Host it on Kuula or Matterport

    Upload the capture and the platform handles the hard parts: the viewer, the navigation hotspots, the streaming. You don't build any of that.

  3. 3

    Embed it in your page

    The platform gives you an embed link and your page frames it. This works on a custom-coded site and on Wix or Squarespace embed blocks alike, and the tour plays inside your page.

  4. 4

    Make it swappable

    The step most sites skip. Ausflex's content manager takes a pasted embed link, so when a new van is shot, staff swap the tour themselves without a developer.

Kuula or Matterport?

KuulaMatterport
Best for360° photo tours: light, quick, affordable3D scans with the "dollhouse" view
CapturingAny 360° cameraTheir app and supported cameras
EmbeddingPaste the embed linkPaste the embed link
PricingFree tier, paid plans (see kuula.co)Subscription plans (see matterport.com)
Both embed the same way, so the choice is about capture style and budget. Prices change, so check their own pages.

Why it sells (and not just caravans)

A buyer who has stood inside the van shortlists it. A 360° virtual tour turns "looks nice in photos" into "I've been in it", weeks before anyone visits a yard. The same logic carries to display homes, venues hosting functions, showrooms and holiday rentals: anywhere the product is a space, letting people stand in it early moves them further than another gallery would.

The performance catch

A tour embed is heavy: a full viewer application inside your page. Load it eagerly and it can outweigh everything else you built. The fix is to lazy-load: the page shows a preview image, and the viewer only loads when someone scrolls to it or taps it. Ausflex's tours load on their own page for this reason. The model pages stay fast, and the tour gets the whole screen when it's asked for.

Where to next

Get the pages worth embedding into

A tour needs a good model page around it: specs, floor plans, galleries and an enquiry path. That's the part we build, tours included.