What Should a Tradie Website Include to Get More Quote Requests?
Seven things that make it easy to trust you and call you, from a tap-to-call number to real reviews and photos of your own jobs. In NSW and Queensland, showing your licence number is a legal requirement.
What a customer checks before they call
Someone with a leaking hot water system or a tripping switchboard is usually on their phone, often in a hurry. They want to know four things fast: do you do this job, do you come to my suburb, are you licensed and any good, and how do I reach you. A tradie site that answers all four on the first screen gets the call. One that makes them hunt sends them back to the search results.
The seven parts, and what each one does
| Part | What it does | How to get it right |
|---|---|---|
| Tap-to-call number | Turns a visit into a call in one tap | In the header on every page, written as a real link, not an image |
| Service pages | Matches what people type into Google | One page per job type, in the words customers use ("hot water repairs", not "thermal systems") |
| Suburb or area pages | Answers "do you come to me?" | Only for areas you really work in, each with jobs done there |
| Licence number | Proves you are who you say | Near the phone number or in the footer, with the licence name it is issued to |
| Real job photos | Shows the standard of your work | Before and after shots from your phone beat any stock image |
| Reviews | Lets past customers vouch for you | Quoted word for word with a first name, linked to your Google reviews |
| Short quote form | Catches people who can't call right now | Five or six fields, with a photo upload |
Licence numbers: what the rules say
In NSW, the government's building trade advertising page says the licensee's name and licence number "must be shown in all advertising", with the correct category of work and a business phone number. It covers residential building, electrical wiring, plumbing, draining, gas fitting, and air conditioning and refrigeration work, and it applies to internet advertising as well as print. In Queensland, the QBCC lists websites, social media pages and online directories as advertising. Your ad must carry the name you're licensed under (a trading name alone is "most likely" non-compliant), say you're licensed under the QBCC Act, and show the licence number where it's easy to read. Victoria and the other states have their own rules for registered practitioners, so check your regulator's current wording. Either way, a visible licence number is one of the cheapest trust signals you can add.
Fields for a quote form that people finish
Every field you add is another reason to give up. Ask for what you need to price the job and ring back, nothing more:
- Name and mobile number. Email is optional. Most tradies ring back anyway.
- Suburb. Tells you straight away if the job is in your area.
- Type of job. A short drop-down of your services, plus "something else".
- A sentence about the job. "Hot water system leaking from the bottom", not a long brief.
- Photos. A photo of the switchboard or the cracked tile often saves a site visit just to quote.
- When suits. "This week", "this month", "just pricing". It tells you who to call first.
Link your site and your Google Business Profile
Most local calls start on Google Maps or the map pack, not on your website. Google's own help page says local results are ranked on relevance, distance and prominence, that businesses with complete and accurate information are more likely to show up, and that more reviews and positive ratings can help. It also counts how many websites link to your business. So put your website address in your Business Profile, link your Google reviews from the site, and keep the business name, phone number and service areas the same in both places. Then a customer who finds you on the map has one tap to your licence, photos and quote form.
Common mistakes that cost quote requests
- A phone number that's an image. It can't be tapped on a phone and Google can't read it.
- One "Services" page listing everything. It can't rank for each job, and customers can't tell if you do theirs.
- Thirty suburb pages with the same text. Near-identical pages give Google and customers nothing new to read. Five real ones, each with local jobs, do more.
- Stock photos of smiling models in hard hats. Customers can spot them, and they make a real business look like a template.
- A slow site on mobile data. Big uncompressed photos are the usual cause. Your customers are often on 4G in a driveway.
When you don't need all of this
If you're a one-person business booked months ahead through builders you already work with, a single page with your licence, phone number and a few job photos is enough. You don't need suburb pages to win work you already have. The full list matters when you want new customers finding you on Google.
Sources
- NSW Government: Building trade advertisementshttps://www.nsw.gov.au/business-and-economy/running-a-business/advertising-laws-and-your-business/building-trade-advertisements
Licensee name, licence number with category of work, and a business phone number in all advertising, including internet. Read 21 October 2026.
- QBCC: Advertisinghttps://www.qbcc.qld.gov.au/running-your-business/advertising
Websites and social media count as advertising. Licensed name, a statement of licence under the QBCC Act, and the licence number. Read 21 October 2026.
- Google Business Profile Help: Tips to improve your local ranking on Googlehttps://support.google.com/business/answer/7091
Relevance, distance and prominence, complete information, and reviews. Read 21 October 2026.
Where to next
- What a tradie website costs to build
Published Australian prices, from a one-pager to a full site.
- A quote builder for a Dandenong South workshop
Urban Toolboxes: 99 product pages, live pricing and a quote builder.
Get a site built around quote requests
We build tradie sites with tap-to-call, service and suburb pages, your licence number on every page and a quote form that takes photos. Tell us your trade and we'll design the homepage free before you pay anything.
