Built in their workshop

Bluz Kitchens

A new website for a father and son cabinet maker, with an enquiry inbox the team runs themselves.

Client
Bluz Kitchens
Location
Eumemmerring, VIC
Scope
Website, enquiry inbox, staff dashboard
Built with
React, Node, Resend
Bluz Kitchens homepage hero: Kitchens and cabinetry, built to last a lifetime, over a grey kitchen with a dark stone island
Client
Bluz Kitchens
Location
Eumemmerring, VIC
Scope
Website, enquiry inbox, staff dashboard
Built with
React, Node, Resend

The project

Slobodan Kalajdjic opened his cabinet making workshop in 2006, and his son Stefan now runs the jobs. We rebuilt their site around photos of their own work, wrote down how a job runs, and gave them a dashboard to answer enquiries from.

  • Their own jobs in every photo
  • Six steps from first call to install
  • Enquiries land in a dashboard staff reply from

Homepage

The work is the first thing you see.

Rooms, projects, the process and reviews, all shown with photos of Bluz’s own jobs.

The Bluz Kitchens homepage from the hero down: services, about, projects, process, reviews and suppliers
The Bluz Kitchens homepage on a desktop screen
Bluz Kitchens services page: Cabinetry for every room
The Bluz Kitchens homepage and projects page on two phones

Counted from the site’s code.

43
Photos of their own jobs
5
Rooms, each with its own section
12
Client reviews carried over
16
Old URLs redirected

Before / After

The reviews were always great. Now the photos match them.

Bluz already had the logo, the phone number up top and a page of five-star reviews. The rebuild leads with their own kitchens. Drag to compare.

The new Bluz Kitchens homepage: Kitchens and cabinetry, built to last a lifetime, over one of their own kitchens
The previous Bluz Kitchens homepage: the BK logo over a dark kitchen with a Find out more button
⟺

Page by page

Every page does one job.

01 Projects

Four jobs, told properly.

Each project gets its type, suburb and scope beside a gallery of the finished rooms. Tap any photo to open it full screen.

Projects
4, apartments to townhouses
Largest
Joinery for 22 apartments
Photos
Open in a lightbox
Bluz Kitchens projects page: Our projects, with Meehan and Smith photos beside the intro
The Blairfields project: luxury apartments in Bentleigh, joinery fit-out for 22 apartments, beside an open-plan kitchen

02 Services

The advice comes before the drawing.

Kitchens, vanities, laundries, TV units and wardrobes each get a section with the tips Bluz gives clients before anything is drawn, and every photo of that room.

Rooms
5
Tips
In Bluz’s own words
Materials
Doors, benchtops, handles, hardware
The Kitchens section of the Bluz services page: design tips beside photos of a grey handleless kitchen
Bluz Kitchens materials page: What goes into your cabinets, over a dark stone kitchen

03 Process and contact

A customer knows the next step before they call.

The process page walks through all six stages, from the first consultation to completion. The enquiry form asks for contact details and the room, and everything else is optional.

Stages
6, consultation to completion
Form
Rooms, job type, timing, budget
Lands in
The staff inbox
Bluz Kitchens process page: How a job runs, starting with the initial consultation
Bluz Kitchens contact page: an enquiry form grouped into About you and The job

Mobile

Built for the phone on the building site.

Homepage, services, projects and the enquiry form, each checked end to end at phone widths.

Bluz Kitchens on phones: the homepage, services, projects and the enquiry form

Under the hood

The work you don’t see.

One photo library

Every photo is tagged by room and project, so each page pulls its own.

Reply from the dashboard

Each enquiry is emailed to the team, and staff answer through Resend without leaving the inbox.

Old links still land

Sixteen of the old site’s URLs redirect to the matching page or section.

A locked back office

Signed, HttpOnly sessions and rate-limited sign-in and enquiry endpoints.

No database to run

Enquiries live in one file on a Railway volume, written atomically and backed up daily.

FAQs staff can edit

Questions are added, reworded and reordered in the dashboard, then go live straight away.

An inbox built for a family business.

Enquiries, customers, replies and the site’s FAQs, behind one staff sign-in.

Each enquiry with its rooms, suburb, phone and reply.
Each enquiry with its rooms, suburb, phone and reply.
An inbox with starred, replied and closed.
An inbox with starred, replied and closed.
Customers, their enquiries and email consent.
Customers, their enquiries and email consent.
The site’s FAQs, edited and reordered here.
The site’s FAQs, edited and reordered here.

Design system

White, blue and slate.

Sora

Headings, SemiBold

Manrope

Body copy, Regular

  • White#ffffff
  • Workshop Blue#1a56a8
  • Blue Tint#dbe7f8
  • Slate#0f172a
  • Muted#5b6b80

Art direction

Every photo is a Bluz job.

No stock: kitchens, vanities, laundries and wardrobes they built, photographed on completion.

Compact laundry with black overheads and a timber tall cabinet
White kitchen with three pendant lights over a timber-fronted island
Floating white vanity with an LED strip under the mirror cabinet
Navy built-in wardrobe with round brass knobs
White wall-to-wall TV unit with timber open shelving in Bentleigh

Cabinet Maker Websites

A cabinet maker website that shows the joinery.

People pick a cabinet maker by looking at finished kitchens. The website’s job is to show plenty of them, explain how a job runs, and make the first enquiry easy.

Bluz Kitchens builds kitchens, vanities, laundries, TV units and wardrobes in their Eumemmerring workshop. Their site shows 43 photos of their own jobs and sends every enquiry to a dashboard the team replies from. The same build suits any cabinet maker, joiner or kitchen company.

How we build websites for tradies

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