Our Work·Project·Real Estate

Real estate, made personal

AJ Lee Property Group

A premium, editorial rebuild for a Box Hill real-estate agency — dark, photographic, and wired to a live property feed.

Visit Live Site ↗← Back to Work
AJ Lee Property Group homepage — dusk Melbourne skyline hero
130+
Five-Star Reviews
REB '26
Awards Finalist
Live
Property Feed
Custom
Production Code

Before & After

From stock template to flagship.

The old site was an off-the-shelf template. The new one is a custom, photographic flagship — drag to compare.

Before⟺After
AJ Lee new website homepage — premium editorial hero
AJ Lee old website homepage — generic template hero
⟺

The homepage, before and after — same agency, new standard.

Side by Side

Every screen, levelled up.

Property listingsThe old site had no listings — just a stock promo. Now a live, photographic property feed.
BeforeProperty listings — before
AfterProperty listings — after
ServicesA generic leasing blurb becomes clear, editorial pages for every service.
BeforeServices — before
AfterServices — after
Social proofA plain quote carousel → live Google reviews and award-backed credibility.
BeforeSocial proof — before
AfterSocial proof — after
FooterA near-invisible logo and two links → a structured, branded footer.
BeforeFooter — before
AfterFooter — after

What We Built

A site that finally matches the agency.

🌆

Cinematic Hero

A dusk Melbourne skyline, custom serif type, and two clear calls to action.

🏠

Live Property Feed

Listings with photo galleries, specs, prices, and realestate.com.au links.

✍️

Editorial Service Pages

Selling, property management, and appraisal — each its own page.

👥

Team & Brand

Polished portraits and a brand that finally matches the work.

⭐

Reviews & Awards

Google reviews and REB ’26 finalist recognition, built in.

📅

Appraisal Capture

Every page routes to a no-obligation appraisal booking.

Inside the Build

Screens from the shipped site.

Why AJ Lee — local knowledge, made personal.
Why AJ Lee — local knowledge, made personal.
Featured listings, each with its own photo carousel.
Featured listings, each with its own photo carousel.
The listings hub — for sale, rent, sold, and leased.
The listings hub — for sale, rent, sold, and leased.
Selling — the full campaign pitch, end to end.
Selling — the full campaign pitch, end to end.
Property management, written for landlords.
Property management, written for landlords.
Meet the team — real portraits, roles, and bios.
Meet the team — real portraits, roles, and bios.
About — the story behind the brand.
About — the story behind the brand.
Contact — book a no-obligation appraisal.
Contact — book a no-obligation appraisal.

Under the Hood

Built like the premium agency it is.

Real code, art-directed top to bottom — and just as sharp on a phone.

  • ✓Custom production React build — no template, no page-builder
  • ✓Live property listings with photo galleries and realestate.com.au links
  • ✓Dark, editorial design system with a custom serif display face
  • ✓Art-directed photography across every section
  • ✓Dedicated pages for selling, property management, and appraisal
  • ✓Mobile-first — verified at phone widths
AJ Lee homepage on mobile
AJ Lee listings on mobile

See it live.

The best way to feel the difference is to open it.

Visit the live site ↗See our packages