Conversion Landing Page
Up The Stakes
A conversion-built landing page for Nelson Dong's poker cohort — video stories, full curriculum, and waitlist capture in one scroll.
20
Live Sessions
6
Week Cohort
5.0
Review Average
30+
Built-In Tools
What We Built
Every section earns the next scroll.
Long-Form Sales Page
A dark, editorial landing built to move serious players to apply.
Video Story Wall
Mux-hosted student videos with tap-to-play, names, and star ratings.
Curriculum Breakdown
Five phases — Engine to Scaling — laid out as scannable cards.
Waitlist Capture
Name-and-email forms that lock in priority spots for the next cohort.
Reviews Wall
14 written reviews at a 5.0 average, each expandable inline.
Free Email Course
A "33 Ways in 33 Days" opt-in that warms leads before enrolment.
Inside the Build
Screens from the shipped site.
Built for the Phone
Built to convert at 375 pixels.
Designed mobile-first; the desktop layout is composed around it.
- ✓Production code, no page-builder — custom dark editorial design
- ✓Mux video wall with lazy-loaded, tap-to-play student stories
- ✓Waitlist and free-course forms wired to capture every lead
- ✓Five-phase curriculum and pricing laid out for fast scanning
- ✓Expandable reviews wall pulling 14 testimonials at a 5.0 average
- ✓Mobile-first layouts verified at 375px, SEO and Open Graph baked in
See it live.
The best way to judge the work is to use it yourself.